your share of standard booking fees
Bring more
to the table
Give your customers and employees access to sought-after restaurants, and earn when they book.
Great tables.
A reason to come back.
Access worth having
Give your customers, members and employees access to sought-after tables, at home and away, including reservations beyond the usual booking sites.
Easy to arrange
Live availability and instant confirmations through your program. Your people book directly, with no calls or chasing for your team.
New revenue for your business
Receive a share of the booking fee whenever someone completes a reservation through your platform. We handle the bookings and track your share.
Your brand.
Powered by PRIMA.
Offer restaurant booking through your app, website or benefits program. We handle reservations and track the bookings that earn you revenue.
Your look and feel. A white-label dining experience under your brand, or built into the app or program you already run.
Our booking service. Live availability and reservations handled by PRIMA.
Your share, tracked. See the bookings your program generates and what you earn.
- MILATonight · 2 guestsCompleted$20
- DelilahLast Saturday · 2 guestsCompleted$20
Run the numbers.
See what dining access could generate for your organization.
People in your programEligible customers, members or employees.
Annual adoptionThe share who complete at least one booking in the year.
%
Bookings per active person, a year
Adjust fee assumptions25% Prime · $40 standard · $100 Prime
Bookings that are Prime
%
Average standard fee, a reservation
$
Average Prime fee, a reservation
$
Standard fees are charged per diner, so the figure above is the fee for a whole reservation. Values are illustrative and editable, not PRIMA pricing.
Estimated annual revenue to your organization
Active bookers
Annual completed bookings
5,000 of your 100,000 people book 20,000 times a year: 15,000 standard and 5,000 Prime.
Illustrative estimate based on your inputs. Actual earnings depend on completed bookings, fees and agreed partnership terms.
We launch togetherA four-step rollout,
A four-step rollout,
white-glove from day one.
We map your member or employee profile against your current loyalty or benefits architecture.
Embed PRIMA into your portal. SSO, branded interface and full reporting from launch day.
Internal comms, campaign assets and a co-branded announcement built around your audience.
Quarterly review, fresh inventory drops and a dedicated account lead in every city you operate in.
A few practical details.
Who is this for?
Companies offering benefits to customers, members or employees. PRIMA can form part of a rewards program, premium membership or employee benefits package.
What do our people get access to?
Participating restaurants across the PRIMA network, including hard-to-book tables, with live availability and instant confirmations. Restaurants and availability vary by destination. View all restaurants.
Can it sit within our own app or website?
Yes. PRIMA offers a white-label dining experience under your brand. We work with your team to agree how it fits into your app, website or benefits program.
Do our customers or employees pay to book?
Standard reservations carry no booking fee for the diner. Prime reservations carry a booking fee, shown before they book. The restaurant bill is separate.
How does our organization earn?
Your organization receives 50% of standard booking fees and 20% of Prime booking fees on completed bookings attributed to your program. These shares apply to booking fees, not dining spend.
How are bookings and earnings tracked?
PRIMA attributes bookings made through your program to your organization, so you can see the bookings it generates and your associated earnings.